In recent years, social media has revolutionised the job search process. Not only does social media provides job seekers with ready access to job postings, potential employers, and insight into different companies and industries but it has also become a powerful tool for companies looking to advertise and promote their job openings and attract top talent to their business. Indeed, using social media for job seeking and promoting has become almost unavoidable. A recent survey showed a whopping 79% of job seekers used social media in their job search in 2022.
But what exactly are the benefits of using social media in the recruitment process?
For job seekers, social media provides an efficient and effective way to identify and apply for jobs. Job seekers can use platforms such as LinkedIn to search for and view job postings and research potential employers, as well as connect with people in their chosen field. Moreover, they can also use Facebook and Twitter to follow companies and job boards to stay up to date on new opportunities.
For potential employers, social media provides an effective and affordable way to advertise job openings. Employers can post job openings to popular job boards like Monster or Indeed, as well as create their own company pages on sites like LinkedIn and Facebook. Through these platforms, employers can post job descriptions, company information, and other details about the position. The posts are shareable and likeable (therefore offering free promotion) and news of new job postings can spread quicky on social media platforms. These functions allow employers to reach a wider audience of potential candidates. By posting job openings to social media platforms, employers can increase their chances of finding qualified candidates from all over the world, not just from their local area.
Not only this but social media provides employers with an opportunity to showcase their company culture, values, and mission. By posting photos, videos, and content about their company, employers can give potential job seekers a glimpse into who they are and what it’s like to work there. This can be a great way to attract the right candidates and stand out from the competition.
As you can see, social media is a powerful tool for both job seekers and employers alike. By providing job postings via social media platforms, job seekers can benefit from seeing all available jobs in their chosen field in one place, just by searching for keywords while employers can reach a much wider audience through the connective nature of the social media platforms.
If you would like to start taking advantage of using social media platforms for job search/advertising processes, please don’t hesitate to get in touch with the team here at Kernow Media. We are experts in the use of social media for business and would be happy to tailor a package to your company needs and budget.