The Future of Social Media

Here at Kernow Media understanding the ever-changing landscape of social media is essential for staying ahead of the curve for the wellbeing of both our agency and the business of our clients. It is no secret that social media technology will continue to evolve at a rapid pace, and all businesses but particularly those in the marketing sector need to adapt. 

The current state of social media for businesses reflects high usage among Millennials, Baby Boomers, and Gen Xers alike (that is pretty much everybody then!). With our reliance on digital devices, social media has become one of the preferred venues for modern-day communication and accessing information. Brands and businesses have also leveraged social media as an effective marketing tool, tapping into the potential of platforms such as Twitter (or “X” as it is now known), Facebook, and Instagram for promotional campaigns.So, what is the future for social media? In the near future, mobile will become the driving force behind social media’s evolution.

According to recent studies, more than  6.2 billion will use a smartphone by the end of 2028, and the mobile-first method will become the new standard when it comes to news consumption and entertainment. Along with an emphasis on mobile, artificial intelligence (AI) will soon become a defining feature when it comes to social media usage. Platforms will use AI to make user experience more seamless and personalised. AI can also enable social media companies to detect and eliminate fraudulent behaviour such as bots. Social commerce is another trend to watch.

This form of e-commerce involves shopping directly from a social media platform, such as Instagram. Consumers can already “buy” products by clicking on an image and being redirected to an integrated shopping page. This method is becoming a firm first choice for users of the younger generations. Moreover, businesses should also be prepared for the rise of the “experiential economy,” in which the focus is on storytelling and creating an immersive user experience. Companies are putting greater emphasis on producing innovative content in order to stand out from their competitors, as well as investing more in influencer marketing and user-generated content.

Finally, in order to keep up with the ever-changing social media landscape, businesses need to be proactive in monitoring their presence on social media, as well as responding quickly to feedback and inquiries. Social media can be a powerful tool for strengthening customer relationships, but it also carries the potential for PR disasters or a decline in customer satisfaction if not handled correctly. Social media has evolved rapidly and will continue to do so. Businesses must stay informed about the latest trends in order to remain competitive. A proactive approach to monitoring and engaging with customers on social media is vital as well as keeping up to date with the latest evolutions in social media. But if all this sounds a bit daunting, never fear…

Kernow Media is here! We have our fingers on the pulse in terms of social media for your business and whatever the future may bring to the world of marketing, we are one step ahead ensuring your business comes out on top.