Pay per click advertising

(ppc)


PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically via search engine optimisation (SEO).

In May 2021, the average monthly cost-per-click (CPC) in Google Ads search advertising for the insurance industry in the United Kingdom (UK) reached £5.18 and was the highest among the presented industries.

What is PPC? Simply put, every time an ad is clicked, sending a visitor to your website, you pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if you pay £3 for a click, but the click results in a £300 sale, then you’ve made a hefty profit.

With each of our PPC packages, we ensure that the correct audience is targeted in order to generate you the very best ROAS (Return On Advertising Spend). So, this means ensuring we understand your perfect client inside and out.

You should be advertising online if you want to target people with laser-guided accuracy to let them know about your products and services. Bear in mind though, that not all online ads are created equal. Pay-per-click (PPC) stats show that the most effective ads are not the ones that interrupt you to offer something you don’t have a requirement for; the most profitable ads appear when the customer is actually looking for them. This is why PPC is such a powerful advertising tool.

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Pay Per Click Advertising Packages
(PPC)

Bronze

PPC

Package

20% of ad spend per month or £250+VAT, whichever is higher.
Initial Fee: £250+VAT & 1 Month Fee

Starting from

£250+ VAT

Monthly

Budget recommendations will be determined by audit.
Minimum budget  £150 – £1250

(per month – paid directly to Google, Bing etc)


  • Audit
  • Keyword analysis:
    Up to 200 keywords
    1 country location
    5 cities / Counties
  • Search Ad Campaign Drafts
  • Ad Campaign Set-Up & Management
  • Campaign Reporting & Recommendations

Silver

PPC

Package

20% of ad spend per month or £300+VAT, whichever is higher.
Initial Fee: £300+VAT & 1 Month Fee

Starting from

£300+ VAT

Monthly

Budget recommendations will be determined by audit.
Minimum budget  £1251 – £3000 (per month – paid directly to Google, Bing etc)


  • Audit
  • Keyword analysis:
    Up to 300 keywords
    3 country location
    5 cities / Counties (Per country)
  • Search Ad Campaign Drafts
  • Ad Campaign Set-Up & Management
  • Campaign Reporting & Recommendations

Gold

PPC

Package

15% of ad spend per month or £450+VAT, whichever is higher.
Initial Fee: £375+VAT & 1 Month Fee

Starting from

£450+ VAT

Monthly

Budget recommendations will be determined by audit.
Minimum budget  £3001 – £6000

(per month – paid directly to Google, Bing etc)


  • Audit
  • Keyword analysis:
    Up to 500 keywords
    3 country location
    10 cities / Counties (Per country)
  • Search Ad Campaign Drafts
  • Ad Campaign Set-Up & Management
  • Campaign Reporting & Recommendations

Platinum

PPC

Package

10% of ad spend per month or £600+VAT, whichever is higher.
Initial Fee: £500+VAT & 1 Month Fee

Starting from

£600+ VAT

Monthly

Budget recommendations will be determined by audit.
Minimum budget  £6001+ 

(per month – paid directly to Google, Bing etc)


  • Audit
  • Keyword analysis:
    Up to 800 keywords
    Country locations (TBC)
    Cities / Counties (TBC)
  • Search Ad Campaign Drafts
  • Ad Campaign Set-Up & Management
  • Campaign Reporting & Recommendations

When you work with Kernow Media you can expect professionalism, transparency and efficiency as standard, regardless of the package you take. All of our PPC packages are designed to generate a ROAS as efficiently as possible.

PPC delivered by Kernow Media offers an opportunity for you and your business to generate high quantity, high quality leads quickly.

If you need more leads for your business, get in touch, we can definitely help.

Frequently Asked Questions

Questions you may have before starting a project

Pay Per Click, or PPC as it is known, is an online advertising model in which an advertiser pays each time a user clicks on an online advert.

All adverts go through an entirely automated process called an ‘Ad Auction’. Most major search engines (including Google) have this feature. The auction ensures that adverts posted are actually relevant to the query and therefore suitable for the first place status.

The main advantage of Pay Per Click is having your companies presence and options at the top of the list when consumers look for products or services you provide. As opposed to Search Engine Optimisation (SEO), PPC can be a guaranteed way of getting your business on page one of various search engines despite how advanced your competition may be. This is especially important to mobile ads as the reduced space on the mobile display means that greater chunks of screen space are given to sponsored results.

Once the campaign is created, launched and approved, your advert will be live and ready to start generating enquiries and leads. The beauty of the PPC campaign is you will see results quite quickly. We do recommend asking any enquiries where they heard about you.

As part of any of our PPC packages, we will send you bespoke reports highlighting and detailing the number of leads we have generated you. You will, of course, also notice an uptick in the number of enquiries you will receive via phone and email.

That’s always an option, but there are three reasons why Kernow Media is a better solution.

  • Cost: Our PPC packages are far more cost-effective than employing full-time staff.
  • Experience: PPC is a difficult, ever evolving service that Kernow Media stays on top of. You need experts on the job to make the most of its potential.
  • Passion: We’re passionate about lead generation, and we know how to make it a success for your business. So, why choose anyone else?

We always ask for the initial setup costs and the first monthly payment to be paid in advance. Monthly payments in advance will apply from that point until the end of your contract.