As a business owner, you’re always looking for ways to improve your company’s bottom line and reach a wider audience, especially in these tough times. The importance of using social media for your business is no secret but is it just as easy as just posting a few updates on your business page every now and then? The short answer is… absolutely not.
Sure, you can learn the basics of social media on your own. However, if you really want to maximise its potential for your business, you need customised 1-2-1 training that’s specific to your goals and needs.
Here are four ways one-on-one social media training will benefit your business long term:
1. You’ll learn how to use social media to achieve your specific business goals.
Every business is different, so your social media strategy should be tailored to your unique business goals. Maybe you want to increase brand awareness, drive traffic to your website or boost sales?
Whatever your goals, a trained social media expert can teach you how to use various platforms to achieve them. For example, you might learn how to create more effective Facebook ads or use a specific platform to engage potential customers.
2. You’ll save time by learning how to use social media more efficiently.
If you’re not using social media effectively, you’re wasting time and as the old saying goes: “Time is money!”. 1-2-1 training can help you use social media in the most efficient way possible so you can free up time to concentrate on other important tasks and aspects of your business.
For example, you might learn how to use scheduling tools to post content in advance or how to use Twitter lists to follow relevant accounts without getting overwhelmed by your feed.
3. You’ll avoid common mistakes that could hurt your business.
There are a lot of potential pitfalls when it comes to social media. From accidentally posting sensitive or even prohibited information, to coming across as insensitive or unprofessional, one wrong move can cost you dearly and even lead to a platform ban for your brand!
With 1-2-1 training, you can avoid making common mistakes that could damage your business’ reputation. For example, you might learn how to properly respond to negative comments or what kind of content is appropriate to share on each platform.
4. You’ll get an outside perspective on your social media strategy.
It can be difficult to be objective about your own social media strategy. A trained social media expert can provide an outside perspective on your efforts and offer constructive feedback. They can also help you properly interpret the data you receive from your social media platform accounts so you can fine-tune your campaigns.
For example, you might learn that your Twitter profile needs more personality or that your Facebook posts are coming across as too pushy or from your data you may realise that a certain ad you thought would be good for a certain target audience isn’t working and needs to be amended or removed.
One-on-one social media training is an investment that will pay off hugely for your business in the long run. By helping you use social media more effectively, it can help you achieve your business goals and avoid costly mistakes. If you’re serious about social media, customised training is a must.
If you would like to talk to somebody about your social media strategy, our team at Kernow Media are experts. We offer a free 30 minute no obligation chat to see how we could help your business. If you would like to book a chat or ask a question, please use our contact form and we will be happy to help.