Yes, we know we are only just halfway through 2024 but never let it be said that the team here at Kernow Media don’t keep their eyes on the ball when it comes to social media marketing trends. It is our duty to stay one step ahead of the game to ensure that you and your business stay one step ahead of the game when it comes to marketing.
As online user habits continue to evolve with new technologies, social media marketing networks and techniques are also progressing rapidly. As digital marketers, we must stay on top of these trends in order to successfully reach our target audience and successfully market our services or products. In this post, we’ll explore the most exciting social media marketing trends to watch out for later this year and throughout 2024:
Utilising AI to Understand Audiences
AI-driven data insights are becoming increasingly valuable tools for understanding and interacting with audience members, as they provide far more detailed analyses than manual methods. AI is also helping to make social media advertising more automated and targeted, allowing businesses both small and large to better select and target their desired audiences and more accurately measure the ROI of their campaigns. Marketers (like us at Kernow Media) who understand this powerful technology and invest in it early on will be in a prime position to capitalise on the increased efficiency and accuracy that AI languages can provide thus keeping your business one step ahead of the competition.
With the rise of influencers in the digital age, micro-influencers are becoming a cost-efficient and effective way to reach a niche market or audience. These influencers generally have lower followings than traditional influencers, but don’t necessarily equate to lower reach or engagement. In addition, these influencers tend to be more authentic and less manufactured, allowing for more powerful and organic engagement with audiences. As businesses continue to understand the importance of customer connections, understanding the values of micro-influencer marketing campaigns will take centre stage in 2024.
Social Virtual Reality
We have touched on this in previous blogs but social VR is still important to keep an eye on. Social media platforms are now combining virtual reality and augmented reality to allow for more immersive experiences and deeper connection with people online. Businesses can utilise this technology to create 360° product tours and experiences, to engage their audiences with virtual events, and to strengthen their branding and storytelling efforts. With the rise in smart devices and more powerful technologies, Social VR is projected to become even more popular in 2024.
Data-Driven Video Content
The increased use of video content for marketing campaigns is becoming increasingly important. Videos have the potential to reach audiences in ways that text content and images can’t, as they provide an engaging and immersive way to convey messages. In 2024, businesses will need to continue to invest in data-driven systems such as machine learning in order to create more effective video campaigns. This will allow them to determine which video themes, storylines, and messaging are more effective, so that they can create more powerful and targeted video campaigns.
Last but certainly not least, we can expect to see social commerce become one of the most powerful marketing tools in 2024. This technology allows businesses to move seamlessly from engaging with consumers on their social media channels to selling them what they need. By integrating ecommerce applications on pages such as Instagram, businesses have the opportunity to better serve their customers and create a total online shopping experience. This is a business boosting cost-effective option for any business and one to get on board with if you haven’t already.
By getting on board with these trends sooner rather than later, your business will be in prime position to capitalise all on the advantages that social media marketing allows for before your competition does.
If you would like to get involved with the latest trends for business, contact the team here at Kernow Media, we are experts in the field and work with you and your business, no matter the size or the budget to get the very best results.