“Create economic opportunity for every member of the global workforce. The mission of LinkedIn is simple: connect the world’s professionals to make them more productive and successful”.
-LinkedIn Mission Statement
LinkedIn is the premier business social media platform in the world with over 830 million members in 200 countries. All the Fortune 500 company executives have a page on the platform. Their mission statement, as above, revolves around connecting professionals to be “more productive and successful” while this concept is sound fantastic, it is vague. But don’t worry, we at Kernow Media are here to help. We are going to explain how a LinkedIn business page will help you and your business grow to reaching its full potential.
So why should my business have a LinkedIn business page?
- SEO Ranking
Unlike a personal page, your company’s LinkedIn page is public by default. This means that any company posts shared from your business page is ranked on the web. This in turn positively impacts on your brand’s SEO ranking and search visibility. To establish this, create shareable posts rich in SEO keywords for your company. If you are unsure how to do this, we are Kernow Media have SEO experts that can not only advise you, but we can also write and optimise your posts or articles, so your company gains optimal benefit from every post shared.
- Promotion Through Employees
Gone are the days when companies were faceless machines and employees nameless. In the modern day we like to take a softer approach. Let people get to know your employees and your company. Your staff indirectly promote your company when updating their “experience” section on their own pages. Adding your company name as their employer means they automatically get added to your company page. This means potential clients can see the faces behind your company and get to know your employees and see your company has the personal touch and creates a healthy work environment.
Additionally, as LinkedIn is a professional work-related social platform, your employees are likely to share updates from the company the work at as they are posted, getting your brand’s name our there to all their connections, increasing brand awareness and as stated, your SEO ranking and presence on the internet.
- Promote Important Company News
Unlike other social media platforms where important business posts can be lost in a sea of content, LinkedIn business pages allow your company to pin an update to the top of your page. This pinned post or update will stay there until you unpin it. This means that company successes can be shared and seen at the top of your page for as long as you would like, that is until the next success of your company comes along, of course!
- Increase Company Credibility
LinkedIn business pages allow for recommendations from previous clients and even past employees. Potential clients who may have not heard of you before, when doing their research will look for these validations and having recommendations can increase your credibility and trust with potential new client (and even potential new hires). These recommendations could also result in new followers of your business and greater brand exposure as people see your business is receiving positive feedback. This will result in a wider reach to prospective customers who are more likely to do business with a company with good reviews from staff and customers alike.
While LinkedIn may not be an obvious choice for your marketing campaign, it is certainly a valuable one as we have demonstrated.
If you are interested in adding LinkedIn to your current marketing strategy or having a tailored marketing strategy for you company, Kernow Media can help. We are here to answer any questions you may have. We cater to all business budgets and have packages to suit all business types. If you would like to speak to a member of the team, please don’t hesitate to contact us here.