There are many social media platforms that businesses can use to reach out to their target audiences. It can be difficult to decide which platform to use, the choice is overwhelming. However, it is critical to ensure you have a good marketing strategy in place so that you succeed and your choice of social media platforms to do this has become integral for any business.
Do not worry though, the team at Kernow Media are here to help you. Social media marketing for business is our passion. We can help navigate you through and to do this, we must consider what each platform has to offer and how it can benefit your business.
Let us start with Facebook…
Facebook is one of the most popular social media platforms with over 2.93 billion active users. It is a great platform for businesses to connect with their target audiences. Facebook allows businesses to create a “Page” where they can share information about their products and services. Facebook also has several features that businesses can use to reach out to their target audiences, such as Facebook Ads and Facebook Groups. Moreover, these tools allow businesses to be very specific in who they are targeting from age range to interests. From this data a business can really hone in on their market research and see exactly what type of person is buying their product or services and use this to tweak their marketing strategies for maximum benefits.
Twitter is another popular social media platform with over 330 million active users. Differing slightly from other platforms Twitter only allows 280 characters per update but this makes Twitter a great platform for businesses to share exciting news and updates about their products and services. That is, one-line catchy headlines from your business to capture the audience’s attention and get that crucial click throughs to your website. Additionally, Twitter provides a great platform for you to offer support to your customers. Customers have become accustomed to taking to Twitter to direct message or DM the company of their choice using the company name or handle to make complaints, ask for assistance or provide feedback. This is invaluable market research for your business that can be used to improve and streamline your operations.
Instagram is a popular social media platform with over 800 million active users. It is a great platform for businesses to share photos and videos of their products and services. Instagram, just as with the other platforms, has features which businesses can use to reach out to their target audiences, such as Instagram Stories and Instagram Live. Moreover, these features present your business with a great opportunity to bring the “personal” touch to your clients. Many companies are opting to create “behind the scenes” content for their business. Gone are the days of the faceless corporation, the modern clientele wants to see the faces behind the business. This sort of content not only builds a client rapport with your target audience but creates trust between the business and potential customers as they see the business operating on a human level.
So, as you can see, each of the major social media platforms can benefit your business in a different way. It is advisable to have a presence on all three and depending on the type of business you have, alternative social media platforms such as LinkedIn or Discord could also be beneficial.
It can be daunting to create a social media strategy for your business, but Kernow Media can help. From creating content to collecting and reading data to optimise marketing for your business, we can do it all. We offer value packages that are tailored to your business needs and budget. Each package comes with a monthly report so you can see exactly how your business accounts are doing on each platform.
If you would like to take the stress out of your social media marketing strategy. Please don’t hesitate to contact us, our team is happy to answer any questions you may have.