Do you feel as if your business is lacking? Is there not enough traffic coming your way online? Are looking for a quick boost to your online sales? PPC or Pay Per Click advertising may be the option for you.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. In a nutshell, it’s a way of buying increased traffic or visits to your site, rather than building traffic organically via search engine optimisation (SEO). PPC provides a quicker option to boost traffic to your website rather than SEO which can take a lot of time, effort, and attention to achieve the same positioning/ranking on search engines.
If you are not using PPC in your business, you may be losing valuable traffic and, in turn, revenue. Here at Kernow Media, we know the value of PPC and we have a team of experts that can help your business achieve quick, visible results. The benefits of PPC are many but rather than use useless tech jargon, we have broken it down into clear, concise points:
Benefits of PPC
- Quick Results
PPC allows you to quickly, and with ease, reach brand new potential clients, it is up and running with immediate effect bringing in results from day 1. Furthermore, PPC allows you to quickly reach potential clients who are unaware of your brand (unlike methods such a social or email marketing) without the need to gather contact data such as a mailing list. Moreover, PPC can be a guaranteed way of getting your business on page one of various search engines despite how advanced your competition may be.
- Results are trackable and measurable
Let our results speak for themselves! When you send your PPC traffic to a dedicated landing page, you can track it to conversion using Google Analytics. Here you can see exactly what money has been outlaid per ad, how that ad is performing in terms of impressions, clicks, and most importantly, conversions. As part of any of our PPC packages at Kernow Media, we will send you bespoke reports highlighting and detailing the number of leads we have generated you.
- Specific targeting options- you are in control
Cast your net as wide or as specific as you would like for your business. You can use a multilayer approach to ensure the best exposure for your brand. The team here at Kernow Media can advise on the best approach for your business from targeting keywords through text ads, to running ads focusing on specific audience demographics or past browsing behaviours.
So how do you get involved with PPC advertising? At Kernow Media, we cater for all businesses no matter how big or small. Our friendly, expert team are available to advise and guide you to get the very best results for your business and we let the results speak for themselves.
We cater for every budget and have a range of PPC Packages to choose from. To find out more about these packages simply click here or use our contact page to book a phone call or send us an email. No query is too big or too small for us, we are here to help.