What is SEO and Why Should I Use It For my Business?

When the UK government enforced the closure of nonessential retail stores as part of the covid 19 lockdown measures throughout 2020 and again this year in 2021, UK consumers who wanted to purchase non-essential items, such as leisure goods, could not do so. Boredom set in and the nation turned to online retail.

Many businesses only survived due to their quick adaptation to this newly created economic environment and many, sadly, did not make it due to their inability to move with the times. Even when the high street opened back up, things were and still are far from the pre-pandemic normal we used to know. Consumer shopping habits had changed; the convenience and accessibility of the online store had been brought to centre stage and created the “new normal” we know today.  So, it’s little wonder, then, that retail e-commerce had a bumper year in 2020 and is continuing to boom.

Last year, it was forecasted that UK consumers will spend £141.33 billion ($180.39 billion) online this year, up a massive 34.7% from 2019. This significant increase will see e-commerce account for more than 30% of total retail sales in the UK for the first time. In 2019, that share stood at just 21.8%. See the graph below and you can see the unmistakable trend. 

Source: Office for National Statistics

So the big question is, how can your business stand out from the crowd with its online presence? 

Well, you have come to the right place to answer that. Here at Kernow  Media, we have a team of experts that are dedicated to bringing the online presence of your business to the forefront of e-commerce in your field, taking your business to the next level.  And, how do we achieve this? The answer is Search Engine Optimisation or SEO.

SEO is very important for any online business. It is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. This is done using a variety of ways that must bear in mind the ever-changing algorithms of the search engines. It is a daunting task, but the team at Kernow Media are here to help.

SEO allows potential clients to find your business with ease when they type a key phrase into a search engine such as Google, Bing, Firefox etc. Ensuring your business is visible across search engines is important for every business of every sector, it creates organic traffic to your website. Prospective clients clicking through to your website from a search engine results page (SERP) will lead to that all-important closing purchase. 

The majority of online experiences begin on a search engine, making search the most used digital tool. A carefully designed SEO strategy to help your content rank and become more visible, climbing higher on SERPs to drive prospective clients to your product, is essential. This is what we at Kernow Media specialise in. SEO delivered by Kernow Media offers an opportunity for you and your business to generate high quantity, high quality leads over the course of the campaign. We avoid complicated jargon and use our results and your growing business to keep you happy.  Your business is our priority.

We have a range of SEO packages to suit every business and every budget. No business is too small, we provide the same care and attention to every one of our clients.   Our SEO packages are affordable, transparent and bespoke that are carefully designed to quickly get your business looking professional and seen by the right people at the right time where they will be looking for your products and services. 

If this sounds like just what your business needs for that extra boost or you have any questions or queries, our friendly, expert team are on call 9am-5pm Monday- Friday for all your needs no matter how big or small.

 To learn more about our packages simply click here or get in touch with us or book a call using our contact form.